Privacy and cookies

Privacy policy

Practical Action respects the privacy of visitors to our website. This policy sets out the manner in which information about visitors is collected and used.

We do not collect personally identifying information about you when you visit our site, unless you choose to provide such information to us. Providing such information is strictly voluntary.


We collect information on how users access the website by using a tracking ID unique to each user through the use of cookies. A cookie is a piece of data, in the form of a very small text file, stored on the user's device (eg. computer or phone). We use cookies to

  • collect anonymous data on how visitors use our website, such as which pages visitors go to most often, and if they get error messages from web pages
  • present targeted advertising to users on other websites

We don’t store any information that would identify you in the cookies we create, but we do use the aggregated information we gather to improve our visitors’ experiences.

Read about the cookies that we use

Managing cookies

You may set your browser's preferences to block the storage of cookies. Your continued use of this site is taken as implied consent for you to receive cookies, unless you set your browser to reject them from this site.

Find out more about how to manage the use of cookies on your device

In common with most websites, Practical Action use web server log files to collect aggregate information about visitor behaviour. This information is only stored in aggregate and is not linked to personally identifiable information.

How we use this information

Practical Action uses data collected from log files and cookies for internal analysis of user behaviour and trends, to evaluate traffic flow (eg. busiest times of day/week) and to assess the relative popularity of different parts of the website. We use the information we collect to measure the number of visitors to the different sections of our site, and to help us make our site more useful to visitors.

We do not share individual data, although we may share aggregate information with partners and donors. We do not track user behaviour after you have left our site, but you may see Practical Action banners on other websites.

Advertisements on other websites

After visiting Practical Action's website, you may receive personalised banner advertisements whilst browsing other reputable websites. We are committed to providing you with information which is relevant to you. Any banner advertisements you receive will relate to products which have been viewed whilst browsing this Website on your computer or other device. This service is provided by Practical Action via a reputable third party specialist provider, through the use of ‘cookies’ placed on your computer or other device (see our further information on the use of cookies). Cookies can be removed or disabled altogether.

Practical Answers technical information service

We collect basic information about users of Practical Answers at the point of download, ie. when a user requests a Technical document. This includes email address, potential number of beneficiaries, country of use and nature of user. Email addresses are collected to identify users for the analysis of trends, and where permission is given, to contact users subsequently to enquire after the effectiveness of our materials and supply updates about our work. Email addresses are not used for any other purpose, and will not be shared with any third party.

E-mail addresses

We sometimes ask you for an e-mail address. This will be:

  • to send you news and information on Practical Action's work in form of an e-newsletter (only available by specific request);
  • to follow up a request for information, so as to measure the effectiveness of that information; or
  • to follow up a feedback form, in order to get a better picture of our audience's needs

If you sign up for an e-newsletter or take an online action, the e-mail address you supply will only be used to send you information on Practical Action's work. If you give us your e-mail address when downloading job details, fundraising or educational resources, or technical information, that address will only be used to follow up that request or supply updates on our materials.

Storage of information

With the exception of credit card details, the information provided to Practical Action is saved indefinitely and may be stored on one or more databases directly maintained by us.

Online donations

All our online donations go via a secure server. Data sent to and from this server is encrypted to prevent interception. Credit card details are not kept following a transaction. Practical Action's online donations are managed by Blackbaud and WorldPay, and donations can also be made through the third-party PayPal service

1998 Data Protection Act

Practical Action holds any details you give us for administration and marketing purposes as a Data Controller. If you do not wish to receive any future information or updates from us at Practical Action please write to the Data Controller at this address: Data Controller, Practical Action, The Schumacher Centre for Technology & Development, Bourton on Dunsmore, Rugby CV23 9QZ, United Kingdom. Telephone: +44 (0) 1926 634400, e-mail: We will never supply your information to a third party for marketing purposes if you tell us not to.

Practical Action's organisational policies

Practical Action's key organisational policies, including policies on Open Information, Gender, Corporate Engagement and Data Protection.

Read more


If you have any questions about Practical Action's online privacy policy, please email

If you do not wish to receive any future information or updates from us, please write to the Data Controller at this address:

Data Controller,
Practical Action,
The Schumacher Centre,
Bourton on Dunsmore,
Rugby CV23 9QZ,
United Kingdom

tel: +44 (0) 1926 634400

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