Improving the situation of faecal sludge management is an urgent issue in all the rapidly growing towns across Bangladesh where there is no sewerage system. Simply improving access to sanitation will not lead to health benefits unless the sludge is safely dealt with. This paper reports on the findings of a situation analysis on FSM in Faridpur Town carried out in 2014. It goes on to outline the solution which will be implemented in the next three years with support from the Bill and Melinda Gates Foundation. This solution aims to create a city-wide solution, introducing incentives for safe disposal, sharpening the use of subsidies, and crucially doing this through the inclusion and mainstreaming of existing informal service providers.