About us
Practical Action is an international development charity taking practical action on the frontlines of today’s environmental crises to create the big changes needed to reduce poverty. Together we’re creating greener, fairer ways to make a living, and building resilience to the shocks climate change brings. We’re looking to work with an agency to test a new physical value exchange model, converting leads generated from paid digital ads (promoting a suite of physical paper guides) via a new telemarketing conversion journey. The aim is to understand whether telephone engagement can convert this demonstrated interest into regular giving more effectively, and whether the model has the potential to become a scalable acquisition route for us.
The successful partner will provide all telemarketing and fulfilment elements (including P&P) and will work closely with Practical Action and our digital agency, Torchbox, to develop the data flows and reporting needed to understand performance across the entire acquisition journey. As part of the response to brief, we would expect a quote and summary of approach to be accompanied by benchmarks, clear pricing breakdown, forecasting, and details around setup requirements such as workback timings and account management approach.
Deadline for proposals is November 27th 2026.
For more information please see a more detailed summary in the attached pdf.