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Our approach

Innovate
Demonstrate
Transform

To achieve our goals, Practical Action follows an Impact Model made up of three connected approaches. These guide how we design and run different projects, each with its own aims, activities, scale, and partnerships:

  • Innovate: Identifying and testing, locally driven solutions that fit the local context.
  • Demonstrate: Building and sharing strong evidence of what works and what we learn.
  • Transform: Creating lasting change by addressing the root causes of the problem.

These approaches are flexible and often work best when combined. For example, we might test a new business model in one area (innovate), then expand it more widely once it proves successful (demonstrate).

The steps don’t always happen in a particular order — an innovative idea could grow out of an existing demonstration project or happen alongside activities aimed at wider change, such as targeted research.