Fredrick Jura
29-year-old Fredrick Jura is an entrepreneur from Seme Akado village, Kisumu County. He initially worked in Nairobi as a sales agent for a private company dealing in household items. At the time, he preferred white collar jobs, including low-paying ones. He moved to his rural home in 2016 to focus on agribusiness.
In December 2019, the TREYL project onboarded Fredrick and introduced him to a group of young people engaged in farming. He was taken through various training including vermiculture, hydroponics, poultry farming, and horticulture production using organically produced manures from vermiculture units.
Fredrick identified a big opportunity in vermiculture (worm production) and decided to increase the numbers and sizes of worm bins from 1 to 4. He promoted the technology to the local farmers in the village, especially the aged farmers. Vermiculture technology made Fredrick access a huge market within Seme sub-county and beyond where he was selling leachate (vermiliquid), vermicompost and live worms to other farmers.
From the sales he managed from vermiculture proceeds he bought his first motor bike. In 2020 he scaled up his horticulture production concentrating on kales, spinach, onions, tomatoes, and African indigenous vegetables. He grew business connections with institutions such as secondary schools, orphanages, to supply vegetables (kales) weekly for feeding programs. He also supplies a group of young women selling vegetables in different local markets every week.