Do you want to go back to normal? No?



For millions of people around the world, a ‘new normal’ is being touted as the way we’re going to live. But do we really want to return to ‘normal’, when normal was already broken for millions of people? At Practical Action, we won’t settle for normal. We want to create a change that’s anything but normal.

A post-crisis world that works better for everyone. 

Challenging convention

Normal traps people in poverty, holds back progress and keeps the world’s most vulnerable people dependent on aid. That’s why, at Practical Action, we’ve been challenging the way the world works for over 50 years. It’s how we help hardworking people build a better life for themselves and their families.

“Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius — and a lot of courage – to move in the opposite direction.”

So said our founder, radical economist Fritz Schumacher. Fritz was unconventional. A maverick who challenged the policies of the day that kept people trapped in poverty. His spirit of optimism, his faith in human ingenuity and his courage have been part of Practical Action’s DNA ever since.

Call us quirky. Call us unconventional. Call us irregular. We’re not going to argue.

We form unlikely collaborations, bringing people together to challenge the status quo and explore alternative ideas. It’s an approach that’s made us trusted thought leaders in the field of international development. And it’s meant we’ve been able to help millions of people living in the world’s poorest places turn normal upside down.

Who wants normal? Let’s build a world that works better for everyone!

We do things differently. We’re looking for others who do things differently too. Are you with us?

We’re a global change-making organisation powered by supporters

Our work is made possible by people like you – independent thinkers who refuse to accept a version of normal that keeps more than 700 million of our fellow human beings living in extreme poverty.

Be part of an inspiring international effort that harnesses local knowledge and ingenious thinking to build solutions that change lives. From growing forests in the desert in Sudan to lighting up isolated rural schools in Peru. Together, we can help even more people transform their futures.

We believe people living in poverty already have the ability to change their worlds. They just need the right plans, tools and knowhow, put to work in effective partnerships to change the social and economic systems that keep people poor.

Let’s wave goodbye to normal and create a change that’s anything but normal.