About the role
We are looking for a Marketing Strategist to join our External Engagement and Marketing team to focus on attracting new consumer audiences to Practical Action in order to grow and diversify our base of individual givers and supporters.
Together with the Marketing Strategy and Planning team you will be responsible for developing deep audience and channel insights to propose and drive PR, marketing, fundraising and communications strategies that deliver to Practical Action’s wider mission and specific objectives for your audiences.
To achieve this you will need to develop a sophisticated understanding of Practical Action’s marketing strategy, particularly our brand strategy. You will take the lead on identifying new potential target audiences, building awareness and interest leading to support and ongoing giving.
You will look beyond our current marketing strategies to propose new way of identifying market segments and then engaging and positioning Practical Action with them, staying up to date with and ahead of market trends.
You will design plans to build prospect pools and develop testing plans to convert these pools cost-effectively into financial support and ensure that all activity is backed up by sophisticated audience and marketing intelligence, which you will develop from internal and external sources.
The successful candidate will be educated to degree level with a qualification in or considerable experience of marketing, market research or related discipline. You will have 5 years’ marketing experience, ideally gained in multi-disciplinary settings and experience of marketing planning. As well as significant current experience of digital marketing planning and execution across major public-facing campaigns. A good knowledge of charity marketing and fundraising, especially aimed at individual giving is essential.
You must have a strong marketing planning experience coupled with digital and social media skills. The successful candidate will be highly numerate, able to assimilate and make sense of complex data and research, with a proven understanding of the skills and methods needed for planning and measuring engagement with target audiences. You will have the ability to brief all kinds of analysis and determine the “so what” and the “do what” with this and to build complex models of engagement and testing programmes. Evidencing proven experience in dealing with imperfect data when drawing up hypotheses and making recommendations.
Why join us?
The opportunity to work for an organisation that is making a positive difference to the lives of people worldwide, a friendly and supportive culture, working with values driven and highly engaged colleagues, work life balance and flexible working – these are just some of the reasons we think Practical Action is a great place to work.
Our brand new open plan offices are located in the centre of Rugby and near to Rugby train station but we also offer free parking.
In addition, we offer the following benefits:
- Full time roles are contracted at 35 hours per week.
- Most staff in the UK are currently working from home due to coronavirus and we expect to it be this way for some time. It is however our practice normally that we operate an agile flexible working policy, where flexible working hours are enabled as well as remote working (between 2-3 days per week depending on the role).
- 26 days holiday rising with continuous service, in addition to public holidays.
- Pension scheme - employer contributes 10.5% of salary and the employee contributes 5%.
- Enhanced family friendly policies, including maternity, adoption, paternity and shared parental leave.
- Life assurance (3 x annual salary).
- Bike to Work scheme.
We are an international development organisation putting ingenious ideas to work so people in poverty can change their world.
We help people find solutions to some of the world’s toughest problems. Challenges made worse by catastrophic climate change and persistent gender inequality. We work with communities to develop ingenious, lasting and locally owned solutions for agriculture, water and waste management, climate resilience and clean energy. And we share what works with others, so answers that start small can grow big.
We’re a global change-making group. The group consists of a UK registered charity with community projects in Africa, Asia and Latin America, an independent development publishing company and a technical consulting service. We combine these specialisms to multiply our impact and help shape a world that works better for everyone.
Please note that should we recruit a suitable candidate before the closing date, we will close applications earlier than the specified date.
We treat all applications for employment on their merits and do not take into consideration any factors that are not relevant to the job such as disability, race, age, religion, gender, gender reassignment or sexual orientation.
Practical Action is committed to safeguarding and protecting children and vulnerable adults and as such candidates will be subject to pre-employment checks including criminal checks and terrorist financing.
• Please note that, should we recruit a suitable candidate before the closing date, we will close applications earlier than the specified date.
• The successful applicant must have the pre-existing right to both live and work in the UK.
Closing date for applications: Tuesday 27th October