Webinar: push-pull strategies in Bangladesh market development


August 22nd, 2014

Marketing and logistics types in the private sector will often refer to how they get concepts or products through a supply chain as a push or pull strategy. In Practical Action’s space, when we are trying do develop market systems to move people out of poverty, this is often used to refer to how we engage actors in that market system. A push strategy is building capacity for growth, perhaps through access to finance and pull is facilitating access to opportunitities, such as developing demand for a product. Usually, projects favor one strategy over another, but we have found there are times where they both can be useful in an intervention.

Abdur Rob, from our Bangladesh office, recently presented on one such case during a webinar for the SEEP Network and USAID. He presented with Andy Medlicott from Fintrac, who also has some interesting insights (though his audio failed at times).

If you would like to see the recorded presentation, click here.

This market map shows flows inside the beef market in Bangladesh. Push engagement was predominantly facilitated through input supply and services, and Pabna meat served as the main lead firm on the pull side.

This market map shows flows inside the beef market in Bangladesh. Push engagement was predominantly facilitated through input supply and services, and Pabna meat served as the main lead firm on the pull side.

 

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