Spreading the message on animal health


November 28th, 2017

The overall objective of the LESP-ES animal health project is to contribute to poverty reduction and to eradicate food insecurity in Sudan by improving the livelihoods and resilience of rural smallholders in Kassala, Gedarif and Red Sea states through enhancing livestock productivity.

The purpose of the project is to ensure that appropriate animal disease surveillance and control is operational in these three states of Eastern Sudan. This will be achieved through improved effectiveness of epidemio–surveillance and control of trans-boundary animal diseases.

Improvements in veterinary services aim to achieve the following:

  1. Strengthen capacities for epidemio-surveillance and control of cross-boundary animal diseases.
  2. Improve the diagnostic capacities of veterinary laboratories and quarantine facilities
  3. Build awareness and competency of stakeholders to improve animal health and to enhance resilience against epidemics and other animal health related environmental hazards.

To achieve the third objective it is important to increase the awareness and skills of smallholders and community-based organizations on subjects related to animal health.  This will be achieved through  different activities such as disseminating  leaflets and posters to smallholders, agro-pastoralist communities and community-based organizations including women about relevant diseases.  In addition television and radio show will introduce live dramas, using music and comedy to attract the attention of targeted groups.

Those different types of communication, using targeted messages to raise awareness of animal diseases were formulated in a simple, attractive way to ensure acceptance and deliver an easy way for people to understand complex scientific materials. Colourful posters and leaflets with plenty of pictures, were distributed during field campaigns, extension meetings, vaccination and treatment missions.

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