How to maintain momentum: Fundraising edition


October 18th, 2016

So you’ve had that great idea – you are raring to go. But how do you keep up the momentum? After having the idea to end all ideas, it can sometimes be quite difficult to keep the money coming in. So here are a few ideas to keep your audience – and yourself – engaged with the grand challenge ahead.

Get your social media on

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Fundraising for Practical Action

Social media is tricky. It can be hard to know sometimes how much to post: are those ten carefully crafted pictures of your trip abroad enough? Or are they too much? It’s important to get the balance right, and that applies to fundraising as well. You don’t want to overload your audience, but you do want to keep them informed. Social media is the key to engaging people today, and so to keep those pounds pouring in you have to strike a balance. When engaging people in your fundraising journey it is important to create a sense of story. If you are posting pictures of your progress, consider how those pictures might be viewed within the wider narrative. It’s important to include people in your story – if someone donates a large amount of money, or joins you in your fundraising efforts, why not take the time to thank them? The more people you involve, the more potential your post has. Always make sure anything you post can be understood and shared by others – the more people that see your posts, the more money you make!

Challenge yourself

If you are fundraising for a specific cause – say by climbing Kilimanjaro – why not keep people engaged by staging smaller events in the lead up to the main event? Try attending an event in all your mountain gear, and get people really talking about what you are trying to do. By regularly refreshing your fundraising output, you keep people talking and engaged in the task at hand. The more you get people talking, the more attention your cause will receive. Utilising those natural networks is an essential part of raising more money – friend of a friend, and all that. People are a natural resource when trying to reach more people, so if you can keep yourself fresh in the minds of those with deep pockets, you’ll be well on your way to raising a few more pounds. Challenging yourself, and the people you are trying to reach, is a fun and fresh way to keep people clicking.

Practical Action challenge eventer

Practical Action challenge eventer

Keep it simple

People today are very busy, and very easily distracted. If you want to keep people on board with your fundraising journey, you’ve got it keep it simple. Whether you use a JustGiving page or a collection pot, make sure your fundraising pot is readily accessible. With every post you make, every event you attend, and every tweet you hashtag, make sure the appropriate donation channel is attached in a glaringly obvious way. Keep the donation forms straightforward, the attached links direct and the pleas for attention on point. It only takes the smallest reason to dissuade someone from parting with their money so make sure you never give someone the opportunity to talk themselves out of giving their money to you!

Put yourself on show

Practical Action's 50th anniversary quilt

Practical Action’s 50th anniversary quilt

When your fundraising journey begins, the very first people you’ll ask to donate will be the ones who already care about you. While you might inspire a larger following later on in your fundraising journey, those first steps that you take will be with people who have already invested in you. In a world with so many problems, the key to cutting through is to make your cause personal to you. Why did you decide to fundraise for us? What does this cause mean to you? The demands on people’s pockets can sometimes be high, so to keep people spending, you have to tell them why it matters. Why are you doing this? If you connect with them, show them what this means to you, you might just find people are more willing to part with their hard earned cash. Often people connect more with you as an individual, than they do with an issue, so highlighting why this is important to you is key to them understanding why they should donate.

If you are currently fundraising for Practical Action, and want to talk/discuss your progress contact at: fundraising@practicalaction.org.uk  or visit the fundraising page.

17 responses to “How to maintain momentum: Fundraising edition”

  1. Solweig Says:

    Very good article, I think the author is especially right about the importance of storytelling and when pointing out that people are more likely to give money and to spread the word if they can feel how much it matters to you and why! No matter how important the cause, if you don’t make it yours, they’ll probably just think ‘Oh, yet another person asking for money’. But if you manage to make it more personal, they will probably feel it too, and contribute!

  2. Natalie Says:

    I will refer back to this article before starting out on any future fund raising efforts; its so easy to get caught up in with your own fundraising challenge that telling other people how good the cause is and why they should be a part of it too can become a second thought rather than the main focus of your fundraising!

  3. Lx Says:

    As an ex-fundraising officer myself, I’d say the article is spot on. The part about ‘keeping it simple’ cannot be emphasised enough- I find that a simple and to-the-point proposal works best for negotiating with your potential sponsors. Sometimes less is more!

  4. Alice Says:

    Super interesting read! Would send to any buddy fundraiser/fundraising project

  5. Michael Says:

    I have previously had trouble fundraising, so this article was particularly useful. There were some very interesting and clever points made here that I’ll definitely use in my own future fundraising efforts. I’ve always focussed on one big event when fundraising, I really like the idea of leading up to it with smaller events to gain interest.

  6. Jake Says:

    Well-explained article that gave me lots of ideas about how to get back into fundraising again.

  7. Alexandra Says:

    This post is very perceptive when it comes to the behaviour of people donating money, which is something that is very important to understand at any point of a fundraising journey

  8. Alice Howarth Says:

    Thank you so much! I’m very glad you liked the aspect of storytelling, as I do feel that it is very important. You are right, you don’t want people to feel harangued so it’s all about doing what you can to make it personal. Thank you for reading!

  9. Alice Howarth Says:

    Thank you for reading! It is definitely all about the people with the money!

  10. Alice Howarth Says:

    Thank you so much for reading! Glad you enjoyed.

  11. Alice Howarth Says:

    Thank you! I wish you much luck with your fundraising endeavours, and if you fancy fundraising for Practical Action, please do contact us.

  12. Alice Howarth Says:

    Thank you. It’s always good to have feedback from someone with fundraising experience. I definitely agree that less is more. Thanks again for reading!

  13. Alice Howarth Says:

    Thank you for reading. The idea of smaller events leading up to the main one was something that appealed to me too. I think it is far too easy to get caught up in staging a big affair, and you can easily overlook opportunities to make money whilst preparing. I wish you much luck with your fundraising future, and if you have any questions, please do get in touch.

  14. Alice Howarth Says:

    Thank you for your comment! I agree it is very easy to forget your main focus when fundraising (especially when you are doing something fun), so hopefully these little practices do help to hone in on making that money. I’m glad you enjoyed this article. Please do get in touch if you have any questions.

  15. john Says:

    Great. thank you for sharing

  16. Vishal Says:

    Nice Article, Well-explained post that gave me lots of ideas about how to get back into fundraising again.

  17. Nikitha Says:

    Great Article, Thanks for sharing the nice informative post.

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