Hayley Lloyd

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Direct Marketing Executive – Supporter Engagement at Practical Action. My role is to recruit new individual donors to Practical Action through a variety of channels including DRTV, direct dialogue, inserts, radio and Direct Mail.

Recommended reading: http://practicalaction.org

Posts by Hayley

  • Nepal earthquake – the children’s hope

    May 23rd, 2016

    I have just returned from Nepal. It’s a country I have visited many times before. I first travelled there in my early twenties, an experience that shaped my future. The people I met touched my heart, they were kind, proud, hard working people. After that trip I decided I wanted to work in international development and joined Practical Action’s fundraising team. I have since returned to Nepal four further times.  My last trip was in March where I visited communities in Gorkha, which was at the epicentre of the April 2015 earthquake to see how Practical Action was helping families to  “build back better”.

    2016-03-23 18.09.30I had tried to prepare myself beforehand for what I might see but the enormity of the devastation was overwhelming. The country I loved so much had been brought to it’s knees.

    The Gorkha area I visited was severely affected and suffered 449 fatalities (310 adults and 139 children) and a further 20 people were never found including 2 children. Villages were completely flattened, communities ripped apart. A year on families were still living in temporary shelters, terrified for the future.

    I listened to families stories of the day the earthquake hit, of where they were, of their houses collapsing around them, of injuries and their terror. Grown men wept as they recalled what their families had been through. Because of their remote, rural location emergency aid couldn’t reach them for days. They had no food, too terrified to return to their homes which were now just piles of rubble. For a further three months they experienced relentless aftershocks.

    Tommy lettMany of the adults I spoke to found it difficult to think about the future. There was real sense of hopelessness. But the children were different. My son had written a letter for me to give to the children when I visited, he had raised nearly £50 for Practical Action’s Nepal appeal after the earthquake by selling some of his toys and I had took some papers, pens and paper aeroplanes from him as gifts.

    The local children had drawn me some pictures with those pens and paper. The pictures were beautiful; vibrant, colourful and full of hope. They’d drawn strong, robust houses, latrines and water taps; everything they’d lost in the earthquake.

    Jamit Tamang - Houses toilets mountains

    I have since written to our supporters about these stories. There is still such great need in Nepal; 900,000 people lost their homes. Practical Action has started helping families to ‘build back better’; training local masons to build earthquake resistant houses, repairing broken water points to villages, building emergency earthquake shelters, helping families to improve their livelihoods, through better agricultural techniques and improving access to markets so they can earn money. These are all important elements to help families get back on their feet again.

    I am immensely proud to work for Practical Action, for the collaborative work we do with communities, for our hands up approach. The people in Nepal are very proud but they need our help now more than ever, they need a starting point. By supporting our Nepal ‘build back better’ appeal you can help us do just that. Thank  you, your support will make such a difference.

    Hayley

    2016-03-23 17.35.34

     

     

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  • Nepal Earthquake – help rise from the devastation

    April 28th, 2015

    Nepal is very special place for me. I have visited many times and it always feels like home. Nepal has been kind to me. It has given me friendships, taught me how to live in the moment, showed me how to love with every ounce of my being and taught me the importance of inner peace. I owe a lot to Nepal.

    I woke up on Saturday morning to the catastrophic news of one of the worst earthquakes to hit the country in 80 years. I panicked seeing the pictures, unable to take in the devastation.

    IMG_0183

    My last visit to Nepal was just a few months ago. I travelled to a village called Ghachok in the district of Gorkha. It was a trip I will never forget. I was visiting Practical Action’s indoor air pollution work, a fantastic project helping families remove deadly smoke from their homes with a simple smoke hood. The project was saving lives.

    Ghachok is a remote hillside village of a few hundred people. I stayed with a family for the trip. They welcomed me into their home. I spent a lot of the trip with the community; the majority of time with the children. We had drawing competitions, played pass the parcel, musical bumps and danced. I loved every minute. My most precious memory was walking with the children to school. It was a reasonably difficult walk for me, the children giggled when I needed to stop for a bit. Two beautiful little girls called Maya and Somika wouldn’t let go of my hands the whole time.

    IMG_9942The epicentre of Saturday’s earthquake was in Gorkha and I have since learnt that 90% of the homes in the area have been destroyed.  Practical Action haven’t been able to contact communities we work with yet, so we don’t know if the families in Ghachok are alive or dead; if they survived the initial earthquake, the relentless aftershocks or if they were lucky enough to survive if they have access to food or water.

    I haven’t been able to think of anything else but my friends, colleagues and the families I met in Ghachok for the last four days. I have cried and prayed for them.

    Practical Action staff are on their way to Gorkha, desperately trying to reach them, to understand what we can do to help.

    You can help us reach communities devastated by the earthquake by donating now.

    Thank you.

     

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  • The killer in the home

    February 16th, 2015

    I am a single mother, I know how difficult it can be to juggle work, run a home and look after your child. I also know what it is like to have a child who is ill. My son has an incurable muscle wasting disease. I know how it feels to desperately want to protect your child, to do anything in your power to make things better. I also know what it’s like to have no choice but just do your best.

    In November I met Bishwo, a mother from a town called Gorkha in Nepal whose son was ill too. She was just 18 years old and her son, Tham a baby at 9 months old. Bishwo lives alone with her son, her husband was forced to work away in the army as there were no jobs locally. This was the only way the family could survive. His salary (about £70 a month) had to support them and his parents too.

    Prabin (2)Bishwo invited me into her home, which was small, dark and cramped. In the corner was an open fire. She uses the fire for warmth, cooking and light, without it they couldn’t survive. As soon as I entered the house the smoke hit me like a brick wall, my eyes immediately streaming. I could barely catch my breath.

    Bishwo told me how ill Tham was, how he suffered from frequent fevers, coughs and had difficulty breathing. He’d had pneumonia 4 times and he wasn’t even a year old yet. The fire was her only option to keep him warm.

    We talked about the Practical Action smoke hood, a simple solution that is placed over the fire and removes up to 80% of the smoke from the house through a chimney. She told me how she wished she could afford one so she and Tham could breathe more easily.

    Bishwo never let go of Tham the whole time I was with them. He never stopped crying and wheezing and Bishwo never stop coughing.

    I felt a real connection with Bishwo, she was a strong woman and just wanted to do her best for her baby. I could relate to her.  I was angry that Bishwo couldn’t protect her son, that she couldn’t afford a smoke hood, that Tham needn’t be this ill. This was preventable.

    Indoor air pollution caused by open fires kills 4.3 million people every year. That’s more people than Malaria, HIV and TB combined. This is a health emergency.

    Prabin

    A Practical Action smoke hood and chimney costs just £44 and can save lives. We plan to reach as many families like Bishwo’s as we can but we can only do this with your support. To donate and watch our short video please click here

    Thank you!

     

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  • Just one foot in front of the other

    November 21st, 2014

    Walking, a simple task most of us take for granted, you just put one foot in front of the other. It’s easy for most of us, something we don’t really think about, but for me it’s different. I think about walking every day and have done since my son was diagnosed with muscular dystrophy and I was told he would lose the ability to walk.

    I’m lucky my son has access to services in the UK and I’m hopeful he will lead a happy and fulfilled life but the families I met in Ghyachock in Nepal last week aren’t so lucky.  Their lives are hard, so very hard.  I spent a lot of time walking with them and I will never forget the walk to school I took with the children. It took about an hour, and was steep. I had to stop a couple of times to catch my breath. I had never seen scenery so beautiful. It was quiet and tranquil and was only interrupted by the children’s chatter and constant coughing. Two little girls held my hand the whole way.  

    school

    The walk to school

     

    schoolgirl

    Families living in remote mountainous areas struggle to survive. Food security, access to health care and education are all priorities and in many cases families just can’t afford all of them. Practical Action has been working with these communities to help save lives. Families rely on indoor fires to cook and keep warm in the bitter cold, but these fires are toxic and make families so ill. The thick smoke in their homes hit you like a stone wall when you enter, your eyes immediately stream and its so difficult to catch your breath. Prolonged exposure to this smoke causes pneumonia, bronchitis, heart disease and cancer but families have no choice. They need the fires to survive day by day.  It is the women and children who are most vulnerable.

    There is a simple solution though.

    Practical Action is working with these communities to install smoke hoods. They draw smoke from the fire through a chimney reducing the amount of smoke emitted in the home by up to 80%. A life saver. Community members are trained to make and fit these. They cost just £50.

    smokehood

     

    The emotions I felt on that walk will always stay with me. I was so angry the children were ill, that their illnesses could have been prevented but I knew this would change. I knew the smoke hoods would make a difference.  Their health would improve. I also felt relief that my son didn’t live in Ghyachock. He wouldn’t have been able to make the walk to school.

     

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  • Do what you love and love what you do

    August 28th, 2014

    I love talking about Practical Action and telling people about the simple, amazing solutions that make a huge difference to poor people’s lives.

    Good job I’m an extrovert and I like talking as I have to inspire fundraisers who recruit new donors for Practical Action on the streets across the UK. I love meeting the fundraisers, training them on how we are different to other international development charities and telling them about the people I’ve met whose lives have been transformed. This is one of the best parts of my job.

    waste pickers

     

    I trained a team last week in London and I talked about the waste picker families I met in Nepal last year. It’s a project that’s reached thousands of people who live and work in dire conditions and one that is very dear to my heart. Families struggle to survive on £1 a day they earn from sorting through piles of rotting rubbish. Practical Action has provided them with safety equipment so they don’t get cut and injured when they work, helped their children go to school and trained them to set up their own businesses so they can earn more money. The project has made a huge difference. I met people who were now healthier, could send their children to school and were hopeful for their future.

    To read more about this project please click here

     

     

     

    When I train fundraisers I always make sure they realise they are the start of the chain of good. Without their hard work and dedication we couldn’t reach the people we do. They are amazing!

    MegMeg, a Practical Action fundraiser, talked about her passion for Practical Action.

    “Practical Action are an amazing charity. To assess situations/disasters/extreme poverty and to come up with a very simple small scale technological solution is something the public can see logic in – and get excited about the ingenuity of. They are leading the way in sustainable development and are my favourite charity by far”

    Fundraising for international development is hard, people are sceptical but with fundraisers like Meg I believe we can engage members of public with our cause. Supporters can help a waste picker in Nepal or a farmer in Zimbabwe or a child desperate for water in Northern Kenya. They can play their part in the chain of good and truly make a difference.

     

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  • Can a seed pot really do that…….

    August 12th, 2014

    Appropriate, simple, technological solutions to help people out of poverty. That’s what our work is about. cressA bit of kit or an improved way of doing something. This is the practical side of our work, what we passionately believe can provide a sustainable difference, but our work always starts and ends with people.  We work hand in hand with poor communities so the project is theirs.

    They dig trenches for irrigation channels that enable them to grow more food, they are trained to repair micro hydro systems that provide vital electricity or they are shown how to run their own businesses so they can earn a better living.

    I am constantly amazed by the difference our work makes to very poor communities and as a fundraiser it is my job to keep donors ‘amazed’ too so they continue supporting our work. They are doing an incredible thing and I want them to know that.

    PA_COG_Welcome_Booklet-1

     

    Every new donor is sent a booklet showcasing some of our ‘technologies’ and the differences these have made to people’s lives. Examples of how their support will help families across the world. Included with the booklet is a ‘make your own practical seed pot’.  A practical and fun way for supporters to be reminded of the type of work we do. If they make it, grow some seeds in it and keep it on the kitchen window ledge at home they can be reminded of how important their support is.  A short ‘how to’ video (below) has also been produced to help them make the pot.

     

     

    I’m hopeful that small seed pot can do wonders, can reaffirm why they support Practical Action, encourage them to continue giving and to make them think ‘that’s the type of charity I want to support’

     

     

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  • Come and say hi to us in Yorkshire and Cardiff

    July 14th, 2014

    I have always been passionate about the work Practical Action does, the people we help and our approach to ‘giving communities a hands up, not a hand out’ I am proud to work for an organisation that empowers people to help themselves out of poverty.

    As a fundraiser I want to tell as many people as I can about the amazing work we do and the brilliant solutions we have.

    This week we have fundraisers in Yorkshire and the Cardiff area doing just that – talking about ingenious solutions that are saving lives. These are solutions like floating gardens in Bangladesh, providing vital food to families whose lives are devastated by floods, who are left with no way of feeding their families when everything they own is destroyed.

    For people who live in areas covered by water during the monsoon season, such as the riverine areas of Bangladesh, it is impossible to grow crops. Practical Action has developed a technology to allow farmers to grow food on flooded land.

    We are also talking about solar powered water pumps in northern Kenya, bringing vital clean, safe water to communities who are desperately trying to survive. You can read more about why  Practical Action’s work is so important as northern Kenya is gripped with the worst drought in years.

    children splashing clean water in Kenya from a solar powered water pump

    So if you’re in Cardiff, Chesterfield, Halifax, Bridlington or Leeds this week and see one of our fundraisers please do say hi and ask them about our life saving work. They are a really friendly bunch and would like nothing better than to chat to you! 🙂

    face to face fundraisers

    Thank you to all the people that have stopped, chatted and donated to Practical Action so far. You are amazing people and your kind support will really make a difference to poor people’s lives across the world.

    I’d like to share a lovely message we received from a lady who kindly donated recently:

    I just got back from food shopping at the Co-op in Bromsgrove and just wanted to send you a message to say how lovely the two employees of yours are that I just met in there. Natalina and Sabrina signed me up to donate to your cause but I have to say and is the main reason for me sending you this is I wouldn’t have signed up to donate if it wasn’t for these great girls! They know how to have fun, great communication and very passionate about what they are doing for Practical Action- a great asset to your organisation. Thank you.”

    If you would like to help today and take Practical Action against hunger, disease and poverty you can make a donation.

    Thank you!

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  • The ultimate act of kindness

    September 2nd, 2013

    I think as we get older and we have children kindness becomes ever more important. It has for me.

    I read a heart warming blog from George Saunders recently about this very topic. His wise words have sat firmly with me since.

    Having just returned from Nepal recently, I have seen what I believe is one of the ultimate acts of kindness. The helping of others we don’t even know. They aren’t our family or friends and we don’t even know their names, but we give because we want to help. We want to help people who don’t have what we have.

    I met many people who Practical Action have helped; wonderful, hard working people who just need a hands up so they can work themselves out of poverty. But one lady stuck in my mind – Thirtha Maya Lopchan. She was only a few years older than me, had children and was a determined woman. She was like me in many ways but I didn’t share the same daily struggle to survive.

    Practical Action has helped Thirtha and her community have access to clean, safe water, improved sanitation and reduced smoke in their homes by introducing better cooking stoves. This has made such a difference to her and her family’s health. Her life is better. She is happy.

    Practical Action had helped Shirtha and her community have access to clean, safe water, improved sanitation and reduced smoke in their homes by introducing better cooking stoves. All of which had made such a difference to her and her families health.

    If you have ever supported Practical Action, you have helped someone like Thirtha and your ultimate act of kindness has made a difference.

    If you haven’t ever supported Practical Action, how about helping now?

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  • All mothers want is opportunity for their children

    August 27th, 2013

    Opportunity is something many of us don’t think about very often. We take it for granted. But it’s something I have thought a lot about in the last few months of my life.

    My son has been diagnosed with a muscle wasting disease that will limit the things he will be able do in his life. As a mother, this is devastating. This has taken away some of his options.

    A little girl plays on the rubbish dump in Kathmandu where her parents are forced to work to make ends meetBut he’s lucky he still has choices and this is something I am grateful for, as many children across the world just don’t have this.

    Yesterday, I visited a fantastic project in Kathmandu, Nepal where very poor children now have the chance to change their life by going to school.

    Practical Action is working with waste picker families to help improve their lives and one solution is offering education to their children.

    These families spend all day sorting through piles of stinking rubbish to find items they can sell to recycling companies. It’s back breaking work in horrendous conditions and they do this all day every day. They get paid just £1.20 a day.

    waste picker child in nepal getting an education in schoolLike me, the mothers I spoke to just want the best for their children.

    We’re all the same. So this project is making a real difference. It’s giving children the best start in life, the opportunity for them to achieve what they want. That’s all any mother wants.

    Please help support Practical Action’s life changing work and give waste picker children the opportunity for a brighter future.

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