Alice Howarth

Recommended reading: http://www.practicalaction.org

Posts by Alice

  • How to maintain momentum: Fundraising edition

    October 18th, 2016

    So you’ve had that great idea – you are raring to go. But how do you keep up the momentum? After having the idea to end all ideas, it can sometimes be quite difficult to keep the money coming in. So here are a few ideas to keep your audience – and yourself – engaged with the grand challenge ahead.

    Get your social media on

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    Fundraising for Practical Action

    Social media is tricky. It can be hard to know sometimes how much to post: are those ten carefully crafted pictures of your trip abroad enough? Or are they too much? It’s important to get the balance right, and that applies to fundraising as well. You don’t want to overload your audience, but you do want to keep them informed. Social media is the key to engaging people today, and so to keep those pounds pouring in you have to strike a balance. When engaging people in your fundraising journey it is important to create a sense of story. If you are posting pictures of your progress, consider how those pictures might be viewed within the wider narrative. It’s important to include people in your story – if someone donates a large amount of money, or joins you in your fundraising efforts, why not take the time to thank them? The more people you involve, the more potential your post has. Always make sure anything you post can be understood and shared by others – the more people that see your posts, the more money you make!

    Challenge yourself

    If you are fundraising for a specific cause – say by climbing Kilimanjaro – why not keep people engaged by staging smaller events in the lead up to the main event? Try attending an event in all your mountain gear, and get people really talking about what you are trying to do. By regularly refreshing your fundraising output, you keep people talking and engaged in the task at hand. The more you get people talking, the more attention your cause will receive. Utilising those natural networks is an essential part of raising more money – friend of a friend, and all that. People are a natural resource when trying to reach more people, so if you can keep yourself fresh in the minds of those with deep pockets, you’ll be well on your way to raising a few more pounds. Challenging yourself, and the people you are trying to reach, is a fun and fresh way to keep people clicking.

    Practical Action challenge eventer

    Practical Action challenge eventer

    Keep it simple

    People today are very busy, and very easily distracted. If you want to keep people on board with your fundraising journey, you’ve got it keep it simple. Whether you use a JustGiving page or a collection pot, make sure your fundraising pot is readily accessible. With every post you make, every event you attend, and every tweet you hashtag, make sure the appropriate donation channel is attached in a glaringly obvious way. Keep the donation forms straightforward, the attached links direct and the pleas for attention on point. It only takes the smallest reason to dissuade someone from parting with their money so make sure you never give someone the opportunity to talk themselves out of giving their money to you!

    Put yourself on show

    Practical Action's 50th anniversary quilt

    Practical Action’s 50th anniversary quilt

    When your fundraising journey begins, the very first people you’ll ask to donate will be the ones who already care about you. While you might inspire a larger following later on in your fundraising journey, those first steps that you take will be with people who have already invested in you. In a world with so many problems, the key to cutting through is to make your cause personal to you. Why did you decide to fundraise for us? What does this cause mean to you? The demands on people’s pockets can sometimes be high, so to keep people spending, you have to tell them why it matters. Why are you doing this? If you connect with them, show them what this means to you, you might just find people are more willing to part with their hard earned cash. Often people connect more with you as an individual, than they do with an issue, so highlighting why this is important to you is key to them understanding why they should donate.

    If you are currently fundraising for Practical Action, and want to talk/discuss your progress contact at: fundraising@practicalaction.org.uk  or visit the fundraising page.

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