Amazon Biodiversity Plan for the Andean Community (BioCAN)

Visibility and Communication Plan for the Amazon Biodiversity Plan for the Andean Community (BioCAN)

Client: Andean Community (CAN)
Origin of funding: Comunidad Andina
Country: Peru, Bolivia, Ecuador, Colombia
Project value: 146,648 GBP
Dates: June 2012 – March 2013
Lead office: PAC LA

Description of project:

BioCAN Program promotes conservation and sustainable use of resources of the Amazon. Through better use of the scientific and traditional knowledge and land as well as  strengthening the capacities that exist in the region.

BioCAN Program is a regional program, an initiative of the Member Countries of the Andean Community and the Government of Finland, which aims to "contribute to improving the quality of life of the populations of the Member Countries of the Andean Community its Andean-Amazonian Tropical Regions, through the conservation and sustainable use of biological diversity in an equitable and respectful of cultural diversity. " The program covers four areas:

  • Institutional and governance
  • Effective use of biodiversity information
  • Territorial Planning
  • Incentives for sustainable management of biodiversity

Through press coverage, advertisement, social networks and many communication products (spots, documentary, graphic material, infographs, etc) the campaign has communicated the efforts of the BioCAN Programme and value of the resources of the Amazon of the 4 countries.

Work carried out by PAC team:

PAC LA’s role in this consultancy covers: overall project management, contractual management and quality assurance, coordination of communications teams in four countries, and design and roll-out of communication plan.


For more information on this project visit the website: click here


Example of Promotional posters used to promote the campaign

Contact us to find out more about our work on this project

Contact: Ximena Vidal - Regional Co-ordinator Latin America


no comments