Nodepage

Practical Action logos

High resolution colour logos

The Practical Action logo can be downloaded as an EPS, GIF or JPEG. EPS will give the best quality.

EPS postscript logo (colour) - scalable vector graphic file for print.
Opens with Adobe Illustrator, Photoshop or DTP program (InDesign, Publisher, etc)

1381 x 713 pixels - high res GIF, 300dpi
Includes required white space all around

1181 x 513 pixels - high res JPEG, 300dpi
Does not include white space

 

High resolution black and white logos

The Practical Action logo can also be used in black or white versions when overlaid on a coloured background or photograph.

EPS postscript logo (black) - scalable vector graphic file for print.
Opens with Adobe Illustrator, Photoshop or DTP program (InDesign, Publisher, etc)

EPS postscript logo (white) - scalable vector graphic file for print.
Opens with Adobe Illustrator, Photoshop or DTP program (InDesign, Publisher, etc)

 

Logos for web use

If you would like to link to us, please feel free to use one of the logos below.

100 x 52 pixels
120 x 62 pixels
140 x 72 pixels
160 x 83 pixels
200 x 103 pixels
200 x 103 pixels
(with strapline)

 

How to use the logo

The Practical Action circle shape and the Practical Action word mark are set in a fixed proportion and configuration and should never be altered. No other logos should be used to denote our organisation.

The strap line ("Technology challenging poverty") is a more flexible element of the logo. On occasion, lack of space will make it inappropriate to use the strap line, but wherever possible it should be incorporated into the logo. When using logo sizes less than 50mm wide use the reduced logo size without the strapline. The logo should not be reproduced smaller than 20mm wide.

The logo should be used in full colour whenever possible, but only ever on a white background. If it is necessary to put the logo on a coloured background use the black or white logo - usually white.

The logo should be surrounded by an amount of white space equivalent to the height of the letters in the logo. This white space has been incorporated into the majority of the graphics files on this page.

The circle icon may be used on its to support brand identity - although not usually to replace the full logo - as long as it is clearly linked by the context to Practical Action (eg. on social networks).

For further guidance on the use of the logo, and Practical Action's brand in general, please see our brand guidelines:

Expressing the brand: Practical Action brand guidelines

Guidelines on the use of Practical Action's brand, for staff and contracted designers.

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