Corporate Brand Partnership Executive

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Corporate Brand Partnership Executive

Practical Action’s fundraising from Corporates continues to grow, but we think we can do even better. We want to continue to grow the number of UK and European based corporates supporting us financially and helping to raise the Practical Action brand.

Practical Action's mission is to challenge poverty using technology and over the next 5 years we intend to change the lives of 6 million poor people in developing countries. The Public Fundraising team will contribute to that by raising over £60 million. The Corporate Brand Partnership Executive will achieve this by generating partnerships to raise £2.5m by 2017 and helping to raise the profile of the Practical Action brand with corporate staff, customers, members and suppliers.

We are looking for an experienced brand partnerships fundraiser who is a good team-worker, has excellent relationship management skills, drive for results, is self-motivated and with the ability to describe the impact of our great work, verbally and written, in a way that will excite and persuade existing and new corporate and institutional donors to fund us. We need you to be able to identify key points (synergy with Practical Action’s work, Corporate’s giving levels, appropriate approach, etc.) and use these to develop an engagement plan that leads to strategic partnerships that generate funds for our projects overseas and raise awareness in the UK.

You will need creativity and determination, someone who likes a challenge and is willing to try different approaches in seeking potential partners and securing their support. You should have good verbal and written skills that you are able to adapt to different levels within a brand partner’s organisation. Experience of blogging, tweeting and maintaining contact through various social media would be an advantage.

Be part of our team!

Please be advised all applicants must have the pre-existing right to live and work in the UK.

Date of expiry	28th Feb
Salary	£38,798 - £40,131 per annum
Location	Near Rugby, Warwickshire
Full/Part time	Full Time
Permanent/temporary	Permanent
Other terms

Description
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AREA/UNIT: PFRU

RESPONSIBLE TO: Fundraising Manager – Trusts Major Donors and Corporates

RESPONSIBLE FOR: Building strategic corporate brand partnerships

GRADE OF POST: B

SPECIFIC JOB PURPOSE

• To raise the profile of Practical Action by developing Practical Action’s corporate brand partnership strategy and creating key partnerships with UK based national and multinational corporate organisations generating £2.5m income over the next 5 years.

SCOPE OF ROLE

• Responsible for the strategic Development of key partnerships with UK based national and multinational corporate organisations to generate significant donations from all levels of the organization and creating opportunities for the wider fundraising team to engage with staff and customers,

SPECIFIC JOB ACCOUNTABILITIES

• Together with the Head of Fundraising, develop Practical Action’s Corporate Engagement strategy, including the targeting, creation and management of strategic brand partnerships with UK based national and multinational companies and industry institutions.
• Build brand awareness amongst the target audience through communications with employees, customers and members.
• Identify and provide opportunities for the wider fundraising team to maximise income generation.
• Follow up leads so that they become opportunities that are taken forward.

WORKING RELATIONSHIPS

This post will be directly reportable to the Head of Fundraising and work with the wider fundraising team to maximise income from corporate relationships.

LINE MANAGEMENT OR SUPERVISORY RESPONSIBILITIES

None

FINANCIAL RESPONSIBILITIES

• To contribute to the fundraising targets of Practical Action’s Public Fundraising Unit by increasing brand awareness and facilitating fundraising activity within target companies and institutions raising £2.5m over the next 5 years.

KEY KNOWLEDGE, SKILLS AND EXPERIENCE

Level of educational achievement required

This person would need to be educated to higher education level

Level of experience required

This role requires at least 5 years’ experience of working in a corporate fundraising environment, or in developing strategic charity partnerships with private sector organisations.

Specific skills required

• Understanding of different types of organisation particularly corporate and institutions
• Capacity to spot opportunities and make the most of them
• Ability to create relationships and develop them into lucrative partnerships
• Fantastic oral communications skills
• Ability to adapt communications to different audiences and needs
• Excellent sales skills
• Team player
• Leadership skills

Specific experience required

• Corporate fundraising
• Recruitment of organisations’ and creation of partnerships
• Evidence of proactively creating and maintaining relationships
• Experience working with other teams and getting their buy-in/involvement
• Reporting back and influencing internally

BEHAVIOURAL COMPETENCIES

• Self-Motivation
• Drive for results
• Teamwork
• Managing relationships
• Influencing

COMPETENCY DEFINITIONS

Self - Motivation - Competence demonstrated by the level of timeliness and accuracy the individual displays in carrying out their role, by their personal energy and enthusiasm and by their willingness to learn to exceed expectations in their role.

Drive for results – Competence demonstrated by the level of responsibility and accountability demonstrated by the individual in meeting or beating commitments and objectives, whatever the organisational level of the role. Illustrated by evidence of seeking better ways of doing things, looking to improve on status quo and willingness to deal with difficult situations that effect output of their role.

Planning and organising – Competence demonstrated by the ability to process requirements of role effectively. Is able to gather and use resources effectively. Can prioritise their and/or their teams’ workload appropriately and are able to review and amend priorities and actions as and when required.

Teamwork - Competence demonstrated by the ability and inclination to work co-operatively with others. Will recognise the value of sharing ideas, knowledge and information with others and takes personal responsibility for doing so.

Influencing – Competence evidenced by the ability to use a range of approaches and select the appropriate style for a situation. Is able to demonstrate good listening skills, presents own view in a convincing manner, whilst acknowledging different perspectives, feelings and concerns. Works for a win-win outcome in resolving differences, and is usually able to win others over to own way of thinking. Is well networked with excellent external focus.

Managing relationships – Competence demonstrated by an ability to understand and react appropriately to motivations that drive colleagues’ behaviour. Is sensitive to cultural differences and behaves appropriately within them. Understands how to develop productive working relationships