Next week in Cape Town the African climate and weather forecasting community will gather for the fifth global conference on Climate Information Services (CIS). A conference organised to share knowledge between climatologists, meteorologists and practitioners in key sectors such as agriculture, water, and health etc., sectors that can be better planned and managed if access to up to the minute climate information is available. Over the last decade there has been considerable investment in improving the technology, equipment and capacity of meteorology and forecasting departments across Africa. This is in recognition that accurate weather and climate information can deliver tangible benefits. However, despite these investment the benefits have largely been recovered at scale with less impact on the ground. The poor and marginalised communities, those with the most to gain from this information have largely failed to see these benefits. Therefore, Practical Action has been invited to attend the conference and present our innovative approach to CIS systems mapping that aims to respond to recognised deficiencies in existing CIS systems;
- Firstly, coming up with a simple system mapping process that is understood, owned and works for actors and for beneficiaries;
- Making sure that the system map can adapt CIS delivery in such a way that complements (and not replaces) existing local, indigenous knowledge systems; and
- That the CIS reaches those who would benefit the most, those facing famine if crops fail, those on the frontline of climate disaster.
Practical Action has spent many years developing and perfecting the Participatory Market Systems Development (PMSD) approach, one of the central components of PMSD is co-producing a map of the value chain for the selected commodity. For mapping climate information, we have refined the methodology replacing the value chain with the information services chain. In discussion with partners we have focussed the CIS system map on the network that connects CIS producers with CIS users. CIS producers are the operators of weather stations, satellites etc. with CIS users being rain fed farmers. Existing challenges include;
- Mapping how information moves across this system;
- What are the boundaries to this system;
- What are the nodes in the information service network, and;
- What are the flows of information that take place.
The value of a systems map is that it not only identifies existing blockages and barriers, but also allows different users to interrogate the system to identify alternative pathways which might deliver improvements. Finally, the systems map is inclusive allowing non-traditional and informal components of the system to be included.
We recognise that CIS on its own may not be practical or valuable, so we will be looking at information carriers, alternative systems such as information on markets prices that could be linked to CIS information to enhance their delivery. In all cases we will use the CIS system maps as a planning and learning tool. Therefore the map once produced will not remain static but it will live and be owned by the systems actors and be refined as we learn more about how they system behaves and adapts over time. We recognise that we are working in a space where there is already a lot going on, so we need to ensure that our systems approach is open and inclusive of these other initiative so that they are complementary and we can learn and share between them.
What are we aiming for? We are looking at making improvements to the CIS system. Making sure that information reaches rain fed smallholder farmers in drought prone areas and enables them to make the right short and long term choices about their farming practices. It is not enough to just supply the information, they also need to be able to act on it. Therefore if we make the existing system operate more efficiently or faster, but the farmers do not benefit then we will have failed. This is a unique focus for this project and challenges us not to think of what changes can we make to improve the system, but what are the systemic changes that need to take place to benefit rain fed farmers (CIS information users).
For more information on the conference follow @ColinMcQuistan, #ICCS5 and @maryallenballoNo Comments » | Add your comment
“This is one time where television really fails to capture the true excitement of a large squirrel predicting the weather”. Groundhog day 1993
Practical Action has been approached by a consortia of partners to explore the issue of Climate Information Services in West Africa. We have been posed the question “Is it possible to map the Climate Information Services system in the region and would mapping help to make the system work better for rain fed marginalised farmers?” This is partly to respond to the challenge of why despite investment in rolling out modern forecasting systems on the continent, farmers especially small holder farmers fail to benefit from these investments? Why is crop productivity still lagging behind other regions and why is food and nutritional security still highly susceptible to seasonal and shorter term weather events?
We are interested in mapping the CIS system for both long range forecasts of the season ahead as well as shorter duration forecast of the week or day ahead. These forecasts must consider and accurately reflect weather, climate variability and must also anticipate the uncertainty surrounding the consequences of climate change for the region.
Accurate seasonal forecasts can help farmers make the right crop choice for the subsequent growing season, for example if the predictions are for a wetter or dryer season then the farmer can adjust the seed they purchase to grow crops best suited to the expected conditions. By contrast accurate weekly and daily weather forecasts can enable farmers to choose the right husbandry activities for the crop at that particular moment in time. For example advance warning of heavy rain may prompt a farmer to speed up harvest to prevent storm damage to a standing crop or perhaps for a herder to find safe high ground prior to heavy rains leading to flash flooding.
However in both cases there are a number of issues that need to be considered to make the forecast practical. These include;
Believable, currently many farmers have zero or limited access to climate information services and have for generations relied on traditional knowledge systems. These include observational information on the behaviour of species, timing of events or observation of atmospheric conditions. It is vital that modern climate information services respect these indigenous approaches and compliment or reinforce these messages. Over time as reliability increases farmers can make a shift in trust and belief, but even in the developed world many farmers still look to local signs to interpret the outcome or as back up to the information provided by the climate information service for their locality.
Actionable, the farmer needs to be able to make a change based on the information they receive. For a farmer to switch crops based on a seasonal forecast they will need access to those alternative crops, not just access to seeds but also the activities that support these crops, such as technical knowledge, extension services and other supporting services. If the information cannot be acted upon by the farmer with the resources they have to hand it is next to useless.
Understandable, providing blanket forecasts will not be useful if they cannot relate the forecast information to their individual situation. As we move down to finer scales weather forecasts become less reliable and it is therefore vital that CIS delivery is tailored to what we know about local conditions. We are all aware of the anomalies in the landscape and these are usually best known by local people. So tailoring the forecast to the local conditions will be vital. Related to this is the need to make forecasts practicable to the diversity of users in the area. Forecasts need to explain the application of what the information means for different farming systems. The forecast may predict favourable condition for certain crops or livestock species but may herald warnings for others, so tailoring the advice to specific cropping recommendations will make the climate service more user friendly.
We have started to elaborate a participatory mapping approach which builds on the success of our Participatory Markets Systems Development (PMSD) approach. This has been adapted to map not a value chain but to focus on the transmission of climate services from information sources to information recipients. We will aim to map the transmission of information across the system as it is converted from one form of information to another and turned into action through different service providers. Crucial to the success of this approach will be the need to make it bottom up and as participatory as possible.
There are plenty of other issues that we will consider as this project develops. For example the use of SMS messaging and other types of Information Communication Technologies to disseminate climate information. However, one of the most important aspects that we are hoping the system approach will help us understand is the role and potential for feedback loops. Established Climate Information Service systems work because they are reliable and trustworthy. This is only possible if regular experiential learning and feedback takes place between the end users and the CIS system components. We are excited to be a part of this project, but recognise that there is a lot still to learn about climate information services and what makes them tick.
- Find out more about Practical Action’s inclusive markets approach, Participatory Market Systems Development
Do you remember the movie Sliding Doors? The one that asks the question ‘what if she never caught that train?’
A colleague and I were exchanging ‘what if’ questions recently and I told her my favourite ‘what if’ was ‘what if Coca Cola was never invented?’ I started outlining my current theory which includes a lot of yoghurt-based drinks like India’s Lassi or Turkey’s Ayran.
My colleague told me her dad’s favourite ‘what if’ was ‘what if there was no Google?’ We both rolled our eyes of course, laughing at what a typical dad-type question that was. Amidst the sarcastic giggling, there was something about this question that struck a chord. Being the life-hack addict I am, I couldn’t resist the opportunity to once again experiment on myself and I decided then and there to abstain from Google and all other search engines for a month.
I started excitedly buzzing about my plan to ‘go Google-less’ and a friend suggested that I fundraise off the back of my crazy experiment and donate to Practical Action’s Technology Justice work. Given my tendency to give up on things halfway, I figured fundraising for a worthy cause would spur me on to achieve my goal so I set up a Just Giving page and the rest is history.
Actually, I only wish it was history – my experiment started just a few days ago, at the beginning of September…
If I’m honest, I had very little idea what it would be like without instant access to information apart from the obvious: London would be tough to navigate without Google Maps, my poor memory of song/band names would be exposed once and for all and (the most scary perhaps) I would never know when to take my umbrella with me. Less than a week into my ‘Life before Google’ experiment, I am already on quite a different type of adventure.
If I could name one thing that has truly impacted me so far it would be the simple act of asking for help. Instead of feeling ‘help-less’, asking friends and family for information has made me feel much more warmth and connection with other people in my life. Today I asked my Colombian friend to translate the word ‘Chévere’ which I had seen being used online. His answer was: ‘it’s a very Colombian word. It means “cool” or pleasant, nice, fun… yeh, more like cool and fun’. I couldn’t help but bask in the warmth of his wonderful, personalised answer and the subtle shades of meaning he conveyed – a far more enjoyable experience than frantically using Google Translate in the cab en route to an Airbnb.
Asking for help is sometimes a bit scary too, especially when you think you already know the answer. For example, I am forever getting confused between sea bass and sea bream. Last night I was convinced that I’d finally remembered the long skinny one (my favourite) was called sea bream. Unfortunately my boyfriend was of the opinion that this was actually sea bass. After several minutes of debate, I habitually reached for my phone but then remembered: no Google during September. There I was in the kitchen, the realisation slowly dawning on me that I might have no other option than to trust my boyfriend (at least for September). A scary thought for someone like me who is always right!
I remember my dad saying to me once that when people can help you, it makes them feel really special. I have a feeling that over the next few weeks I’m about to make a lot of people feel special. Either that or they will stop answering the phone when they see who’s calling them to ask for help… again.2 Comments » | Add your comment
“Sustainable…Participatory…Resilience”…I have to admit that I hate buzzwords – they get thrown about so much that they can often lose their real meaning and ability to do any good. That is why to me the work of the Zurich Flood Resilience Alliance is so important. The Alliance works not only to increase the resilience of communities to floods but also to determine once and for all what makes a community resilient?
Resilience is complicated; there are hundreds of papers, discussions and frameworks floating around the development space. Yet there are no empirically verified frameworks that lay out the contributing factors to resilience. If we don’t know this how can we tell if we are successfully building resilience?
To address this, the Alliance has developed the Flood Resilience Measurement Tool. Working jointly, the Alliance has identified 88 different sources that contribute to flood resilience and is currently halfway through a two year testing phase.
Here is the most exciting part, the Flood Resilience Measurement Tool has been developed into a web based tool and an App. The web tool allows the user to design a study that can be sent directly to the designated field worker’s Android App in their local language. Working offline the field worker fills in responses directly to the app just like a regular survey. The data is easily synchronised to the web tool which generates a summary and collates relevant data together for simple comparison. A simple A, B, C, D grading exercise is then carried out across all 88 sources by team members before a summary is then automatically produced.
Why is this good for the community?
The App: Saves our beneficiaries time during data collection so they can get back to doing what matters to them. Automatic uploading of data saves our teams time so they can spend more time working on things that really matter.
The Grading: Generates informed discussion and gives our teams a greater knowledge of where they work, allowing them to make more informed decisions.
The Web Tool: Simply presented results that can be looked at under a variety of lenses allowing us to make links which may have previously been missed.
The Big Data Set: Data is entered into the tool from a variety of different contexts and countries by several different organisations. Through testing pre and post-flood events researchers hope to identify global trends in community resilience and determine once and for all where to focus disaster risk reduction interventions for maximum community impact.
 Thomas Winderl, “Disaster Resilience Measurements: Stocktaking of Ongoing Efforts in Developing Systems for Measuring Resilience,” United Nations Development Programme, February 2014,1 Comment » | Add your comment
The growth of 3D printing has been rapid in the last decade, with the creation of low cost printers and the availability of easy to use software.
The growth and use of this technology is evident across many developed economies. 3D printers are now a common tool for prototyping and used by many design agencies, engineering firms and research institutions. However, there is now a real opportunity to use 3D printing in developing economies and help to leapfrog highly capital intensive manufacturing.
The premise of 3D printing is simple, in that firstly 3D geometry is created using specialist 3D modelling software. This geometry is then virtually sliced into layers and outputted as numeric code. This code is read by the 3D printer which prints layer by layer to create the final part. The print material could be metals, plastics or ceramics and typically come in one of the following forms:
- Liquids – often cured using a laser
- Filament – typically extruded from a nozzle
- Powder – typically cured using a laser or form of adhesive
These 3D printers are available in various sizes and have respective build qualities. Although traditionally very expensive, growth in the 3D printing industry has led to the development of desktop printers which are easy to use, affordable and have relatively good part quality.
Future of 3D printing
Some predict that this rapid development of 3D printing has started a new industrial revolution which will ultimately influence and affect almost every aspect of life. However, it is already evident that the advantages of 3D printing have opened the way for novel product development and innovations which can provide a range of logistical and technological advantages. The core advantages include:
- Ability for low volume production
- Faster and more responsive production than traditional methods
- Simplification and shortening of manufacturing supply chains
- Democratisation of production
- Ability to optimise and personalise a design
These advantages represent a potential paradigm shift in the manufacture of products which will have a direct effect on the design and distribution process. The market and application for this technology is clear in the developed economies. However, there is now an opportunity to investigate the application of 3D printing in developing economies as a way to alleviate poverty and help bridge the vast technological divide.
3D printing in developing economies
Although developing countries may not be the most obvious place to adopt 3D printing technology, the rapid uptake of mobile phones shows how new technologies can be used to leapfrog developed nations.
Over the last 30 years the cost of mobile phones has significantly decreased and the rate of adoption has reached 3.4bn (50% of the population). Uptake in developing countries has far exceeded expectations, with usage in sub-Saharan Africa now at 60% of the population.
Before the mobile phone, developed economies had invested large amounts of money in land-line infrastructure. However, developing economies are able to effectively skip the landline, which, after all, would have been prohibitively expensive in poor communities due to vast distances and low population density. The popularity of mobile technology, its ability to increase levels of income, and the rapid adoption demonstrates the real opportunity for 3D printing as the technology development curve is not dissimilar to that of mobile communication. Furthermore, this lack of infrastructure and limited logistics provides a huge opportunity for 3D printers as it could mean rural villages would be able to print their own products or agriculture tools and not have to rely on unreliable supply chains. The advancement in mobile communication and the internet continues to support this technology allowing for the rapid transfer of data between sites.
For engineers, this development could enable greater access to these markets through online communities (which are already beginning to form) and enable end users to join the design process, creating more effective [product] solutions to meet their needs.
3D printing pilot study in a developing country
As an academic, it is interesting to see how this technology can be integrated into the development sector. In order to begin to understand this De Montfort University has partnered with Practical Action to carry out a pilot study with the charity’s office in Lima, Peru.
The primary aim of the project is to see if 3D printing can be used to enhance the design of existing solutions, and if some of their current products can be more effectively developed across multiple site offices. The secondary aim is to understand if the possession of a 3D printer enables new and innovative design ideas to be created, which were previously not possible. The hope is that this pilot will lead to a larger study exploring the potential of this technology in the development sector.
Initial findings from a visit to Lima highlighted that one of the first things Practical Action wanted to do was to print a 3D topographical map of the areas of poverty in Lima. This showed, in clear detail, how landslides were a real danger and what would happen in their inevitable event. These 3D maps will be used to explain, across a language barrier, to people living there why we needed to make changes, to have safety measures put in place. Without 3D printing it would not have been possible to produce these. These insights are really useful and demonstrate just one potential benefit of 3D printing technology.
The study is being carried out with Practical Action using an Ultimaker 2 Desktop printer. For further information please visit the project website www.bridgingthedivide.org or contact email@example.comNo Comments » | Add your comment
At the end of December I’ve chosen to leave Practical Action after 15 years. For me it’s time for a new challenge and I’ll start 2016 full of the spirit of adventure – news of any challenging opportunities gratefully received. I’m excited to explore what next.
But I leave too with great hope and great sadness.
Hope because of the transformation I’ve seen in the lives of people who work together with Practical Action across Africa, Asia and Latin America.
Because of the brilliance of our education work which is helping European citizens think differently about technology, poverty, and our world. We need to work for a changed world together.
And because of our work at Practical Action on knowledge – maximising the impact of everything we do, and helping others share their learning through podcasts, answering enquiries on a one to one basis often face to face, our call centre serving farmers and fisherfolk in Bangladesh, web based info in Peru….. and so much more. I first came to know Practical Action through Practical Action Publishing and remain a huge fan. Today our work on knowledge – sharing rather than hoarding – helps millions of people each year. It’s just amazing!
I not only hope, but know, Practical Action will continue to make a difference in our world – providing practical solutions to poverty, working together with communities, sharing learning and respecting the finite nature of our planet.
But I also feel sadness.
Sadness because I leave a great group of people – committed individually and as a global organisation to helping communities escape poverty. Their passion, hard work, dedication to inclusive development is just amazing. I will miss all of the Practical Action teams for different reasons – but the golden thread throughout is their commitment.
Sadness too because I’ve had some great times – I remember listening to two amazing children in a remote village in Bangladesh talk not only about Practical Action but their aspirations for their lives, laughing with women in Zimbabwe building a micro hydro who when I tried to help discovered how weak I am, and the posher things too – talking at conferences, meetings with our Patron, HRH, The Prince of Wales, exploring ideas and work with big business, even being forced to give impromptu speeches in various parts of the world. I’ll miss lots of things I’ve got to do with Practical Action – it’s been challenging, exciting and fun.
But my biggest sadness is that we haven’t achieved what we set out to do – the lives of many people are better, access to energy for poverty reduction is now firmly on the global agenda, and indoor air pollution ‘Smoke – The killer in the Kitchen’ (the first Practical Action campaign I led – together with the brilliant team) is recognised as a major health hazard – but technology – which could help so many people and issues, is still is developed primarily to meet the wants of the rich not the needs of all and our planet. I am not in any way arguing that technology is all that’s needed to change our world but technology is a lever, a way of making a difference in a big way – people talk about systemic change (big picture, the long term). Technology can be a driver of systemic change – a different approach to technology, one that focused on the big challenges in our world would be soooo exciting!
One of the things I like about Practical Action is that we work with the pragmatic, the possible, the now, but we also dream of bigger change – a world where technology is used to help end poverty and protect our planet.
Whatever I do next I will continue painting a picture of the exciting and different way our world could be.
And finally in what’s turned out to be a much longer piece than I imagined – I want to say goodbye to our supporters – you have inspired, challenged, enthused and humbled me, and you are brilliant!
Have a wonderful Christmas. And I hope we all – around the world – have a brilliant and peaceful 2016.
Ps The picture is of a boy in Darfur, Sudan where I saw some of the most amazing work Practical Action was doing in the middle of conflict, and through our work trying to lessen conflict. Reminded me that change is possible.4 Comments » | Add your comment
These videos outline the background to the UNFCCC meetings held recently in preparation for the vital COP21 climate change talks in Paris at the end of November.
Technology needs assessment
Over the past year developing countries have been identifying their priority technology needs, to provide a basis for a portfolio of environmentally sustainable technology development.
The opportunities of decentralised renewable energy
In depth technical paper to facilitate detailed planningNo Comments » | Add your comment
Practical Action is a charity with a difference. We believe in local solutions that can grow to scale, people centred development, sharing every ounce of our knowledge so the maximum benefit accrues (helping others to share their experience too) and working to help end poverty and protect our planet.
We are also different in our approach to fundraising.
I’ve been Marketing and Communications Director at Practical Action for 15 years – I’m told that sticking around in such a post for so long is rare – but each year as I’ve learnt yet more about Practical Action’s work my enthusiasm has grown. Normally I talk about our projects on the ground or the people I’ve met, but today I want to talk about our fundraising. I love the appeals, project updates and newsletters my team pull together. They do a great job. The team are really connected with and passionate about the work of Practical Action. I hope you can sense that in everything we communicate.
As well as sharing stories from our work we also try and listen. If you ring Practical Action (01926 634400 between 9am and 5pm) or send us a letter or email, there will be someone here able to answer your queries. Every year we run a Supporters Day where donors come together with our international directors, programme workers, etc. It’s a brilliant event with real in-depth sharing. It’s also vital for the fundraising team providing a special opportunity for them to mix with, put a face to and listen to a large group of our supporters.
We believe that in supporting Practical Action you become part of our community.
It’s for that reason that I can categorically say that during my 15 years in charge of fundraising Practical Action has never sold or shared supporter, enquirers, or other data. And our commitment to you is that we never will.
We will write to you regularly – when we last researched the frequency of our mailings we were pleasantly surprised how most people said that we had the frequency about right. On the other hand if it doesn’t work for you, just call us up and we can customise to your needs (best if you don’t request ‘no mail’ as years ago when we changed our name I met a donor who was very grumpy about not being informed, but we were keeping to the instruction not to contact her).
As a Practical Action supporter I hope you know that your contribution is invaluable to our work – however the news stories that have been in the press about other charities over recent weeks make me want to say it again.
We – the whole of Practical Action and the people we work with – value your support. We also have a great team of fundraisers who genuinely care about what we do and the people who support us. Our promise is to honour this joint endeavour. We will be passionate when we talk about our work – what we do, our cause, the changes you and Practical Action can make in people’s lives – are just too important, too exciting to communicate in a way that’s dull. Alongside that passion for our work our commitment in all our communications is to be fair and honest – and to listen.
And if you want to talk with me directly my email is Margaret.firstname.lastname@example.org I would love to hear from you!2 Comments » | Add your comment
Conventional ‘free-market’ economics dictate that the role of the state is to regulate markets, not to become actively involved in them. Technology innovation comes from lean and agile companies responding to market pressures, so the mantra goes. Government bureaucracies don’t foster creativity themselves and lack the capacity to recognise it in others, so asking them to pick commercial winners to back is also inefficient and ineffective.
But is that actually true? The economist Mariana Mazzucato, R.M. Phillips Professor of Science and Technology at the University of Sussex suggests not in her recent book: The Entrepreneurial State – Debunking Public vs. Private Sector Myths (Anthem, 2013). In an extract from the book published in the Milken Institute Review, Prof. Mazzucato looks at the renewable energy industry and “how the state plays a vital role in promoting radical new technologies – not merely by inventing new tax incentives, but by getting (and staying) involved in every aspect of the wind and solar power business”.
One example given is the Danish wind turbine manufacturer Vestas. Vestas, originally an agricultural machinery manufacturer, was able to move into the renewable energy sector by exploiting Danish government financed research into large scale turbine technology. Vestas then went on to establish a foothold in the renewables market following an order for one thousand turbines from California, where US tax subsidies were, at the time, deliberately aimed at supporting the growth of renewable energy production in the state. A company built in part then on public investment in technology research and a deliberate public policy to support an emerging market with subsidy.
Prof. Mazzucato shows again and again how critical government support has been in stimulating innovation in the renewable energy sector: R&D support for solar technology from the Department of Energy in the US; the German Government’s feed in tariffs and its “100,000 roofs program” (that, together, encouraged residential and commercial investment that expanded the country’s solar capacity from just 62 MWs in 2000 to over 24 GW in 2011); and, of course state support for the development of solar panel manufacturing capacity in China – now the largest global supplier of PV technology.
Government finance can be vital in early stage technology R&D, where failure rates are high and even venture capitalists are often reluctant to take on the levels of risk involved. And governments are sometimes also better able to take the long term (maybe 20 year) investment view necessary to complete the journey from the lab to a fully commercialised product; a point evidenced in Mazzucato’s book by examples of the Danish and Chinese government’s willingness to restructure or support key renewable energy companies when they got into financial difficulty, to ensure sector capacity was retained for the future.
Why is all this important in the context of poverty in the developing world? Because today the increasingly commercial drivers of innovation mean that technology development rarely addresses issues of poverty. A 2008 Global Health Forum report, for example, estimates that only about 5% of the world’s resources for health research are applied to the health problems of low and middle income countries, where 93% of the world’s preventable deaths occur. Meanwhile, a 2009 UN Food & Agriculture Organization report estimates that the 80 poorest countries of the world account for just 6% of global, publicly funded agricultural R&D, and just 2% of privately funded agricultural R&D.
Although there is an increasing interest in developing products and services for the “bottom of the pyramid”, there remains a strong rationale for public funding of technology R&D to address issues of poverty, whether than be a search for a malaria vaccine, low cost sustainable techniques to increase food production, or cleaner and more efficient cook-stoves, to take just 3 examples. If even a sophisticated market such as renewables in the US and Europe requires government funding to stimulate and support technological innovation and market development, then why should we expect things to be any different in the developing world context?1 Comment » | Add your comment
Appropriate, simple, technological solutions to help people out of poverty. That’s what our work is about. A bit of kit or an improved way of doing something. This is the practical side of our work, what we passionately believe can provide a sustainable difference, but our work always starts and ends with people. We work hand in hand with poor communities so the project is theirs.
They dig trenches for irrigation channels that enable them to grow more food, they are trained to repair micro hydro systems that provide vital electricity or they are shown how to run their own businesses so they can earn a better living.
I am constantly amazed by the difference our work makes to very poor communities and as a fundraiser it is my job to keep donors ‘amazed’ too so they continue supporting our work. They are doing an incredible thing and I want them to know that.
Every new donor is sent a booklet showcasing some of our ‘technologies’ and the differences these have made to people’s lives. Examples of how their support will help families across the world. Included with the booklet is a ‘make your own practical seed pot’. A practical and fun way for supporters to be reminded of the type of work we do. If they make it, grow some seeds in it and keep it on the kitchen window ledge at home they can be reminded of how important their support is. A short ‘how to’ video (below) has also been produced to help them make the pot.
I’m hopeful that small seed pot can do wonders, can reaffirm why they support Practical Action, encourage them to continue giving and to make them think ‘that’s the type of charity I want to support’
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