A few months ago we asked teachers and educators to take part in an online survey. We particularly wanted to find out about how they used our schools materials but also a bit about how they found out about us in the first place and if they liked our materials how they promoted them to others. We did a similar survey in 2012 so were also interested in any changes that had occurred. 383 people took part.
Some of the more interesting bits from our point of view are summarised in the infographic.
What we are most proud of…once they know we exist over half of teachers visit our website every 2-3 months, and 93% recommend our resources to others
What surprised us the most…since 2012 there has not been an increase in the number of teachers and educators who use social media as a tool to gather and share information?
What has made us think…Over 45% said they found out about us at local events such as Teachmeets where teachers meet to share ideas and good practice. We do a lot of promotion ourselves (social media, newsletters, articles etc.) but clearly teachers and educators are very successful advocates for us.
What we changed as a result…We estimate the number of pupils we reach, and the targets we set ourselves based on an extrapolation of downloads. This survey enabled us to do that more accurately and we have adjusted our calculations accordingly.
What was an unexpected outcome of doing the survey?…10% of people who took part in the survey hadn’t heard of us before they did, so just running the survey enabled us to reach more lovely teachers!