Farida Bascha joined Practical Action as Eastern Africa Regional Director in January 2017 and is a strong advocate for Gender equity and women’s rights. We caught up with her prior to the International Women’s Day to learn more about her and her thoughts about women and development.
Congratulations and welcome to Practical Action! Can you tell us little bit about your background?
Thank you, I’m really excited about this opportunity! My mother once joked that my faith and beliefs are human rights – I don’t think she was wrong as that perfectly sums up my background! With my first degree in law and human rights, my career has been embedded in the principles of dignity, equality and accessibility of human rights. That continues to be my drive and also led me to my position today.
What inspired you to join Practical Action?
It is a great time to be part of Practical Action as the organization is embarking on a new Strategy. Being part of this change, and leading the change in East Africa, inspired me to join the organization. Practical Action’s ‘small is beautiful’ approach means that we get to work with those communities who are often left behind. This is an approach I want to be part of. The new Strategy also puts women and climate change at the centre of our work which is something that I am excited to drive within the region.
What are your thoughts on current state of women’s rights?
At the global level, the influence of women has become more and more visible. Women’s rights are being discussed again as human rights and this has escalated the need to understand the marginalisation of women in society and decisions that affect them. Women are more educated and work more, however, the social dynamics haven’t changed in many societies. Could this be the time to address the structural causes of discrimination against women, and social gender norms and perceptions that act as barriers to an equitable society?
Why women and girls should be placed at the heart of the development agenda?
With the adoption of the SDGs, the need to place women squarely within the development agenda has never been stronger. The targets under the SDGs look at enhancing the opportunity towards equal access to work and reducing the different dimensions of discrimination. To understand these needs and realize sustainable solutions, we need to involve women in all these discussions. Practical Action’s new Strategy puts the needs of women at the centre of our work which is in line with the SDGs, and provides an exciting opportunity to address the barriers to gender parity.
What are your thoughts on women in leadership positions?
We need more women in leadership positions. Leadership to me means being competent and confident to make and uphold decisions. It is extremely important to have women in these decision making positions. That might be the biggest challenge yet but very possible. Women in decision making positions sets the pace for change for millions of women who strive for the same. No one better than a woman herself to understand the change that is needed and be in a position to make this change.
What advice would you give to aspiring women leaders?
Stay driven and keep your dreams and ambitions alive. It might not be an easy road, but every moment wasted looking back stops us from moving forward. Women are the most untapped resource and talent in society. If we can inspire more women leaders, we can achieve an equitable society.
Did you enjoy this story? If yes, go to our Mother’s Day site and meet other inspiring women like Farida!
Want to help empowering women this Mother’s Day? Our Practical Presents Charity Gift shop offers some amazing Mother’s Day gifts that are designed to transform lives. More information here.